Resources

This guide explains the important concepts behind a buyer journey and gives you practical examples to help you build your own.

Understand how B2B marketers are adjusting to new challenges and identify new trends and best practices

Discover the current trends, challenges, and success factors in the area of marketing automation

Grow, sustain and ultimately improve your email marketing lists and your email marketing techniques.

In this guide we dive into how to create an "All Star Profile" and use LinkedIn as part of your social media lead generation strategy.

This guide takes you through the process of creating a website targeted at B2B visitors. It covers design, content creation, lead conversion, budgets and the supporting technologies.

An in-depth look into the world of marketing automation. We uncover the benefits and pitfalls associated with modern marketing technologies, and look at how to best implement them within your business. We also take a tour of the marketing automation vendor landscape.

A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

In this guide we explain exactly what lead scoring is, why you should do it, and how you can accomplish this in your marketing automation tool.

This guide provides a practical run-down of everything a B2B marketer needs to know to ensure that your marketing activities are compliant to the latest EU privacy regulations.

A good event can turn visitors into customers, acquaintances into leads, customers into friends. Here are the secrets that others won't tell you.

In this guide, we look at the steps that your leads go through in the buying process and the most effective ways to engage and guide them through to a sale.

Numerous companies are unable to match their marketing aspirations solely through internal skills and capabilities. That’s why we established Demodia.

An overview of Demodia's marketing automation operations and services packages for the Oracle Eloqua platform.

An overview of Demodia's marketing automation operations and services packages for the Hubspot marketing platform.

An overview of Demodia's marketing automation operations and services packages for the Salesforce Pardot B2B marketing platform.

Learn how Demodia helped Digital Mind to launch their mobile ECM application for OpenText Content Suite.

How a defined digital strategy is driving increased customer engagement

Demodia’s work with identifying core audiences, needs, and challenges enabled Fastman to retrain their sales teams to gain the attention of decision makers.

Digital marketing programme drives more effective campaigns

OpenText delivers highly personalised onboarding and enablement content assets for their sales teams.

Together, OpenText and Demodia delivered a new sales pipeline worth over US$6M. Read how we did it.

Demodia helped Shibumi find its customer values and its brand voice.