3 minute read

Each plan plays to different strengths and expectations for businesses

HubSpot as a platform can be confusing itself - and its pricing plans can only add to that confusion! With Starter, Pro and Enterprise level plans, you may feel unsure as to which is best for you, not wanting to be stuck with an unsuitable plan from the start. 

Thankfully, each plan plays to different strengths and expectations for businesses. You just have to decide on how much functionality you need, your budget, and your business objectives. In this blog, we will detail the different options available with the HubSpot CMS Hub so that you can find your ideal plan. We will cover the different things you can access with different premium options, the costs, and which option best suits you. 

A General Note on HubSpot CMS

CMS Hub starts at a base price for each edition and varies based on the number and type of contacts in your database. The CMS Hub makes updates, hosting, and infrastructure easy so you can focus on creating remarkable customer experiences and subsequently grow your business. Marketers can create, update, and optimise website pages on their own, and developers can code sophisticated solutions using the tools they choose. 

CMS Hub is available in three editions: Starter, Professional, and Enterprise. 


First off, the starter hub removes all HubSpot branding from your forms and additional features. Here are some more features you can expect from the Starter Edition:

  • All Free Tools
  • Forms; Create standalone, pop-up, embedded, and collected forms to gather the contact details that your business needs.
  • Form follow-up emails
  • Drag-and-drop editor; Easily create, edit, and publish pages across your website and blog using a visual drag-and-drop editor that requires no custom code to use.
  • 1:1 technical support
  • Email and in-app chat support.
  • Ad management
  • Shared inbox
  • Messenger integration
  • Blog import
  • Website traffic analytics 

The Starter edition is essential for the marketer looking to leverage the full platform. Building your website efficiently and being able to secure it while still staying true to the marketing plan you have set out for yourself is what the Starter edition is essential for in its offer. Starting at $23 a month, you can save 10% if you decide to make an annual commitment to this edition. 


The Professional edition offers everything that comes with the Starter edition and also includes: 

  • Permission sets; Option to quickly configure user permissions, such as access to your blog, website, or landing pages.
  • Calls to action
  • Dynamic personalisation of content 
  • Standard contact scoring
  • Video hosting and management 
  • Password-protected pages 
  • Content strategy
  • Salesforce integration

The Professional edition allows you to personalise customer experiences with the offer of smart content reporting, dynamic personalisation and password-protected pages. Moreover, you can optimise your website and expand your content strategy. As such, the Professional edition is essential for the marketer looking to expand on their marketing and content strategy. Starting at $360 a month, you can start a free 14 day trial and decide if you’d like to commit annually - with a 10% discount if you do so.


The Enterprise edition offers everything that comes with the Starter and Professional editions and also includes:

  • Salesforce custom object sync
  • Custom objects where you can store any kind of data
  • Adaptive testing
  • Memberships
  • Additional root domains 
  • Content partitioning 
  • Site performance monitoring
  • Activity logging
  • Login as another user; Possibility to allow HubSpot users with super admin permissions to temporarily sign in as a different user.

Also known as Professional plus, the Enterprise edition is ideal for the marketer who wants to solidify their current digital experience and expand their team, brand, and digital presence. Supreme personalisation, website tracking, and performance monitoring give you the tools you need to be ahead of the curve. Starting at $1,200 a month, you can try it for free for 14 days to make your choice. 


Plan for your potential

HubSpot is a powerful tool, but with that power comes a lot of functionality and features that you may not need but still end up paying for. It takes a lot of training, understanding and education before you can get the most out of any plan for HubSpot.

The truth is, HubSpot can be confusing, and has led many users to be stuck with an expensive platform that doesn’t return its investment. The key is aligning your tools and processes with your entire team towards the goal of converting new customers. This is why we adopted the HubSpot CRM platform ourselves, which allows us to engage prospects and customers at any stage of the journey in a seamless way. As a HubSpot Gold Partner and one of Europe's leading HubSpot inbound agency partners, we can help you do this too. 

Contact us for a quick 30 minute meeting and we can present you with a personalised plan for converting more customers efficiently.

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Topics: HubSpot Marketing Automation   Marketing Strategy   Data & Processes