In a world where people can fast-forward through commercials and install pop-up blocking software, inbound marketing earns a customer’s interest, rather than trying to buy it. Great content like blog posts, infographics, podcasts, and white papers have a better chance of generating interest and ultimately driving conversion than an old-fashioned mailer or billboard.
However, part of thriving in a new marketing environment is staying current. If you want to be on top of the latest trends after implementing the best marketing practices, here are some inbound marketing blogs you should be reading:
Hubspot makes the top-rated platform for online marketing. They’re number one in helping businesses get inbound traffic, so naturally they’re worth listening to!
Hubspot’s inbound marketing blog has many daily updates from the company’s expert writers. The site is helpfully divided into sections depending on a visitor’s area of interest: general marketing, sales, inbound “insiders” for those looking for the nitty-gritty details, and an opinion section. Check out Hubspot’s blog to see what the insiders at the internet’s top inbound marketing platform have to say.
George Orwell used to compare writing to a bout with a painful illness. While blogging for inbound marketing isn’t creating a timeless novel, the mental search for the right words is taxing, nonetheless. The people at CopyBlogger understand the writing process, and they run an excellent resource for content creators.
In addition covering to the subjects of writing and design, the blog has updates about things of interest to writers online, like internet Authorship. CopyBlogger covers everything that an inbound marketing content creator should know. Check out their eBook series, too.
Working in the B2B world has a lot of similarities to B2C, but it comes with some of its own concerns, like different buying and selling behaviour and greater competition for brand loyalty.
The Digital Marketing blog from Demodia is a great site for those working within the world of business marketing. It’s updated frequently with thoughtful posts, but tailored to the specific needs of the B2B inbound marketing and marketing automation. They cover topics such as digital marketing strategy, buyer journey planning and marketing technology reviews. If you're working in the B2B space, this is the blog you should subscribe to.
Around since 2004, Moz is one of the internet’s most highly regarded SEO companies. Their blog shows why: driving online traffic is second nature to them.
Visit Moz Blog for everything you need to know about SEO. In addition, readers can also consult their experts for news on content marketing, understanding analytics, building content credibility, growing a startup, and more.
For anyone looking for the most comprehensive source of news on social media, Social Media Today is indispensable. If it has anything to do with the online platforms we use to stay connected, it’ll be there. A typical day’s news will cover everything from when to pay for SEO to a comprehensive list of the most under-utilised social networks. The site boasts an impressively wide scope in its fields of expertise, but it also has a lot more going on.
Social Media Today’s stable of writers keep the site updated frequently, with daily blog posts, including listicles, longer-form pieces, and everything imaginable in between. In addition to blog posts, the site has white papers, original infographics, and a robust forum. If you visit one site a day for social media news, make it this one.