On the surface, both Pardot and the Marketing Cloud offer the same service and opportunities. But what is the difference between Pardot B2B Marketing and the Salesforce Marketing Cloud and why use one vs. the other?
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Start-ups and small businesses around the world have often asked “How can I afford marketing automation?” Well here's the answer, and it doesn't need to be that expensive.
Many people ask “How do you pronounce Pardot?”. This is how you should say Pardot and why digital marketers are so interested in it.
“Pardot Winter ‘19 Release” is out and brings with it some simplifications and improvements that users have been looking forward to for quite some time.
One of the more intimidating factors of marketing automation is the learning curve that accompanies these platforms. This is the quick start guide you don't want to miss.
Marketing automation refers to a set of software that automates basic functions of online marketing, streamlining and making more effective a set of actions that traditionally had to be performed, mor
Marketing automation is not cheap, so how do you justify the monthly spend to your boss that knows nothing about the technology and just looks at the bottom line?
In our third Battle of the Marketing Automation systems, we take an indepth look at Salesforce Pardot, its features, functions and how it compares.
Every major marketing automation platform tested and reviewed. We test the major marketing automation platforms and put them head-to-head in a grueling series of challenges.