Marketing automation is not cheap, so how do you justify the monthly spend to your boss that knows nothing about the technology and just looks at the...

This marketing automation FAQ aims to provide the most important answers to the most commonly asked questions about marketing automation.

On the surface, both Pardot and the Marketing Cloud offer the same service and opportunities. But what is the difference between Pardot B2B Marketing...

Start-ups and small businesses around the world have often asked “How can I afford marketing automation?” Well here's the answer, and it doesn't need...

Many people ask “How do you pronounce Pardot?”. This is how you should say Pardot and why digital marketers are so interested in it.

“Pardot Winter ‘19 Release” is out and brings with it some simplifications and improvements that users have been looking forward to for quite some...

One of the more intimidating factors of marketing automation is the learning curve that accompanies these platforms. This is the quick start guide...

Marketing automation refers to a set of software that automates basic functions of online marketing, streamlining and making more effective a set of...

In our third Battle of the Marketing Automation systems, we take an indepth look at Salesforce Pardot, its features, functions and how it compares.

Marketing Automation is considered one of the most useful marketing tools ever! But do you know what it is and what its capable of? Let us show you...

A Review of Marketing Automation with Act-On