A marketing strategy doesn't have to be exclusively inbound or outbound. In fact, by combining both inbound and outbound marketing, you give your company the best chances of success with your prospects.
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HubSpot recently introduced two major changes to their lead scoring system. We'll show you how to set up your lead scoring model in HubSpot, no matter your industry.
In Part 2 of our advanced guide to creating a great brand value proposition, we show you how competitive positioning, audience planning, value-based messaging and your elevator pitch help craft the overall value proposition.
If you're wondering where to go and network, check out this list of the best digital marketing events in 2019 specifically for Switzerland and marketing agencies based in Switzerland.
The Swiss Marketing Tag brings together leaders of digital marketing to share insights and industry knowledge. This year's event focuses on the future of digital marketing agencies as well as the trends and future prospects within the next 3 to 5 years.
How can you convince Google to show an excerpt of your content as part of the featured snippet? We give you 5 best practices to optimise your content and thus raise your chances of being seen.
Marketing has had to move with the times and engage audiences in new and interesting ways. We take a look at how marketing has evolved and what's in store for the future.
If you're looking for the best HubSpot inbound marketing resources we've selected the best resources from their website, highlighting the best blog posts, the most effective tools, informative research and most relevant certifications.
On the surface, both Pardot and the Marketing Cloud offer the same service and opportunities. But what is the difference between Pardot B2B Marketing and the Salesforce Marketing Cloud and why use one vs. the other?
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
Start-ups and small businesses around the world have often asked “How can I afford marketing automation?” Well here's the answer, and it doesn't need to be that expensive.
Influencer Marketing Trends for 2018 and Beyond