Choose the right tool for the right purpose in Marketing technology

CRM-or Customer Relationships Management does what its name suggests by effectively managing the relationships between your company and your...

On the 24th of September, we’ll be presenting a webinar at the SOM Online Konferenz for Online Marketing & E-Commerce.

A handy guide on what HubSpot Sales Sequences are, how to use them and how they fit into your general marketing strategy.

The most crucial aspect for every business is lead generation. Companies of every industry face this challenge to varying degrees of success.

2020 has confirmed that change is inevitable and nothing stays the same forever. What does 2021 have in store for us?

Account-based marketing is not about appealing to a mass of leads. Instead, use targetted content to convert the big account that makes it all worth...

The value of a white paper produced by a professional writer far outweighs what it may cost to get written. How much should you pay for a white paper?

The PESTEL analysis covers external factors that are beyond your control and have far-reaching effects on your business.

Marketing automation is not cheap, so how do you justify the monthly spend to your boss that knows nothing about the technology and just looks at the...

Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation

In the last year, blockchain technology has gone big in a way that few online phenomena ever do. But what is blockchain and what can it do for B2B...