2020 has confirmed that change is inevitable and nothing stays the same forever. What does 2021 have in store for us?

Account-based marketing is not about appealing to a mass of leads. Instead, use targetted content to convert the big account that makes it all worth...

The value of a white paper produced by a professional writer far outweighs what it may cost to get written. How much should you pay for a white paper?

The PESTEL analysis covers external factors that are beyond your control and have far-reaching effects on your business.

Marketing automation is not cheap, so how do you justify the monthly spend to your boss that knows nothing about the technology and just looks at the...

Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation

In the last year, blockchain technology has gone big in a way that few online phenomena ever do. But what is blockchain and what can it do for B2B...

There are a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free. Here are 5 of the most useful...

When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do the work? Is...

What would you like for your Christmas present this year? These are 12 of the best offerings to help your B2B digital marketing this festive season.

Any business should know the importance of having well-developed buyer personas: the who, what, where, when, why, and how of your marketing effort.

With the coming of General Data Protection Regulation (GDPR), what do marketers need to do to prepare campaigns and activities ready for the new...