Review of 2020 Marketing Changes and Trends for 2021 2020 has confirmed that change is inevitable and nothing stays the same forever. What does 2021 have in store for us?
What is Account-Based Marketing? Account-based marketing is not about appealing to a mass of leads. Instead, use targetted content to convert the big account that makes it all worth...
How Much for A White Paper? The value of a white paper produced by a professional writer far outweighs what it may cost to get written. How much should you pay for a white paper?
PESTEL analysis - A powerful tool for your business The PESTEL analysis covers external factors that are beyond your control and have far-reaching effects on your business.
4 Simple Ways to Sell Marketing Automation to Your Boss Marketing automation is not cheap, so how do you justify the monthly spend to your boss that knows nothing about the technology and just looks at the...
How to send B2B Cold Emails in a Post GDPR World Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation
What is blockchain and what can it do for B2B business online In the last year, blockchain technology has gone big in a way that few online phenomena ever do. But what is blockchain and what can it do for B2B...
5 Useful Tools for B2B Marketers There are a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free. Here are 5 of the most useful...
The Trade-Offs of Using an Outside Marketing Agency Versus In-House Talent When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do the work? Is...
The 12 Days of Marketing Christmas What would you like for your Christmas present this year? These are 12 of the best offerings to help your B2B digital marketing this festive season.
3 Tips for Developing B2B Buyer Personas Any business should know the importance of having well-developed buyer personas: the who, what, where, when, why, and how of your marketing effort.
How Will GDPR Affect Marketing? - Everything That Marketers Need to Know About GDPR With the coming of General Data Protection Regulation (GDPR), what do marketers need to do to prepare campaigns and activities ready for the new...