The Inbound Marketing Blog

Pardot is a great platform, but it's always good to at least review the alternatives. If you’re looking for alternatives to Pardot, here are the best.

Hertz car rental is reportedly suing marketing agency Accenture for $32 million over failed digital marketing. What can we learn from the Hertz vs...

This blog post will take a look at the three most popular marketing automation platforms available and examine some the most important features and...

Passing HubSpot's Inbound Marketing test isn’t just about obtaining the certification; it’s also a great opportunity to learn about the practice of...

Despite the multitude of personalisation tools at our disposal these days, many marketers are dissatisfied with the results. In this blog post we...

By combining both inbound and outbound marketing, you give your company the best chances of success with your prospects.

HubSpot recently introduced two major changes to their lead scoring system. We'll show you how to set up your lead scoring model in HubSpot, no...

In Part 2 of our advanced guide to creating a great brand value proposition, we show you how competitive positioning, audience planning, value-based...

If you're wondering where to go and network, check out this list of the best digital marketing events in 2019 specifically for Switzerland and...

The Swiss Marketing Tag brings together leaders of digital marketing to share insights and industry knowledge. This year's event focuses on the...

In Part 1 of our advanced guide to creating a great brand value proposition, you will learn how to define your audience and their needs, identify...

How can you convince Google to show an excerpt of your content as part of the featured snippet? We give you 5 best practices to optimise your content...