Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a cus
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Marketing automation is not cheap, so how do you justify the monthly spend to your boss that knows nothing about the technology and just looks at the bottom line?
When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do the work? Is this kind of marketing strategy best left to in-hous
How do you make sure you're getting the best value for a digital marketing consultant? This is our guide to what costs you should expect to pay for and what to budget for a digital marketing consultant.
A firm’s “brand identity” refers to the collective total of a company’s marketing efforts. For your marketing efforts, your future customers form connections with and an image of your brand. Your bran
To help any website get off on the best possible foot, here are 5 free tools which you can use to both design and test your user experience and user interface.
Marketing automation is the life-blood of modern marketing and can help any small business increase its chances of converting prospects into loyal customers.
These are 5 email marketing techniques that your firm should consider mandatory for 2018. Not every firm will be implementing the most innovative email marketing trends, and when you do, you will have
3 Marketing Myths Debunked in 2017
Today’s post covers Marketo, a strong player for mid-sized businesses, with some great functionality at a fairly modest starting price.
What would you like for your Christmas present this year? These are 12 of the best offerings to help your B2B digital marketing this festive season.
Today we will review ClickDimensions, a medium-sized player competing for small- and mid-sized businesses in the arena of Marketing Automation