How to setup an effective lead scoring model in HubSpot
HubSpot recently introduced two major changes to their lead scoring system. We'll show you how to set up your lead scoring model in HubSpot, no matter your industry.
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How to Create a Great Value Proposition (Part 2)
In Part 2 of our advanced guide to creating a great brand value proposition, we show you how competitive positioning, audience planning, value-based messaging and your elevator pitch help craft the overall value proposition.
Top Events for Digital Marketing Professionals in Switzerland for 2019
If you're wondering where to go and network, check out this list of the best digital marketing events in 2019 specifically for Switzerland and marketing agencies based in Switzerland.
Swiss Marketing Tag 2019 - Luzern
The Swiss Marketing Tag brings together leaders of digital marketing to share insights and industry knowledge. This year's event focuses on the future of digital marketing agencies as well as the trends and future prospects within the next 3 to 5 years.
How to Create a Great Value Proposition (Part 1)
In Part 1 of our advanced guide to creating a great brand value proposition, you will learn how to define your audience and their needs, identify opportunities in your market and establish unique selling points.
Is Agile Marketing for You?
Agile marketers value adaptability to the ever-shifting marketplace above all else. Find out what tools, people and processes you need to secure a competitive advantage over others who stick to a more rigid set of rules.
5 Steps to Becoming Google's Featured Snippet
How can you convince Google to show an excerpt of your content as part of the featured snippet? We give you 5 best practices to optimise your content and thus raise your chances of being seen.
All About HubSpot Ventures
We cover all you need to know about Hubspot Ventures, a new initiative to support and coach new startups: what it is, how you could qualify and where to apply.
The Inbound Marketing Evolution
Marketing has had to move with the times and engage audiences in new and interesting ways. We take a look at how marketing has evolved and what's in store for the future.
Top 4 Content Resources from Hubspot
If you're looking for the best HubSpot inbound marketing resources we've selected the best resources from their website, highlighting the best blog posts, the most effective tools, informative research and most relevant certifications.
The Difference Between Pardot and the Salesforce Marketing Cloud
On the surface, both Pardot and the Marketing Cloud offer the same service and opportunities. But what is the difference between Pardot B2B Marketing and the Salesforce Marketing Cloud and why use one vs. the other?
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
