The Inbound Marketing Blog

One of the more intimidating factors of marketing automation is the learning curve that accompanies these platforms. This is the quick start guide you don't want to miss.

There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s consistent but not increasing. Here are 4 tips for overcoming a traffic plateau.

Every day, I get dozens of emails saying "Hey, would, you link to my website?" While backlinks are important, there’s a right way and a wrong way to go about getting them. Here’s how to generate backlinks the polite way.

Marketing Automation: a Swiss Author's View

4 Examples of GDPR Re-Permissioning Opt-In Emails

GDPR: Consent or Legitimate Interest?

Marketing automation refers to a set of software that automates basic functions of online marketing, streamlining and making more effective a set of actions that traditionally had to be performed, mor

What Is Agile Marketing… And Why Should I Care?

SharpSpring's built-in CRM and integrated marketing automation make it a great choice for small- and mid-sized firms doing B2B or B2C selling. Recently, SharpSpring added new social tools to their marketing platform.

Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a cus

Marketing automation is not cheap, so how do you justify the monthly spend to your boss that knows nothing about the technology and just looks at the bottom line?

When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do the work? Is this kind of marketing strategy best left to in-hous