The Inbound Marketing Blog

Hertz car rental is reportedly suing marketing agency Accenture for $32 million over failed digital marketing. What can we learn from the Hertz vs Accenture case?

This blog post will take a look at the three most popular marketing automation platforms available and examine some the most important features and differences they offer.

Passing HubSpot's Inbound Marketing test isn’t just about obtaining the certification; it’s also a great opportunity to learn about the practice of inbound marketing. We show you how to maximise your chances of getting your certification first time.

Despite the multitude of personalisation tools at our disposal these days, many marketers are dissatisfied with the results. In this blog post we explore why this is happening, what marketers can do to improve their personalisation, and give some examples of how personalisation can be done in an unobtrusive way.

By combining both inbound and outbound marketing, you give your company the best chances of success with your prospects.

HubSpot recently introduced two major changes to their lead scoring system. We'll show you how to set up your lead scoring model in HubSpot, no matter your industry.

In Part 2 of our advanced guide to creating a great brand value proposition, we show you how competitive positioning, audience planning, value-based messaging and your elevator pitch help craft the overall value proposition.

If you're wondering where to go and network, check out this list of the best digital marketing events in 2019 specifically for Switzerland and marketing agencies based in Switzerland.

The Swiss Marketing Tag brings together leaders of digital marketing to share insights and industry knowledge. This year's event focuses on the future of digital marketing agencies as well as the trends and future prospects within the next 3 to 5 years.

In Part 1 of our advanced guide to creating a great brand value proposition, you will learn how to define your audience and their needs, identify opportunities in your market and establish unique selling points.

Agile marketers value adaptability to the ever-shifting marketplace above all else. Find out what tools, people and processes you need to secure a competitive advantage over others who stick to a more rigid set of rules.

How can you convince Google to show an excerpt of your content as part of the featured snippet? We give you 5 best practices to optimise your content and thus raise your chances of being seen.