The Inbound Marketing Blog

Marketing automation helps you grow your online traffic, and it's a necessity for a successful marketing strategy.

2020 has confirmed that change is inevitable and nothing stays the same forever. What does 2021 have in store for us?

Love them, hate them, HubSpot has revolutionised the way we approach marketing, customer service and communication itself.

Agile marketers value adaptability to the ever-shifting marketplace above all else. Find out what tools, people and processes you need to secure a...

Account-based marketing is not about appealing to a mass of leads. Instead, use targetted content to convert the big account that makes it all worth...

The value of a white paper produced by a professional writer far outweighs what it may cost to get written. How much should you pay for a white paper?

Lead magnets are the foundation of your content marketing strategy and are the best way to increase subscribers, leads and ultimately revenue.

Do hourly rates encourage prompt deliverables or long, drawn-out projects? Perhaps the industry has got it wrong. Now’s the time to set it right.

The PESTEL analysis covers external factors that are beyond your control and have far-reaching effects on your business.

No matter how much content you push out, how many emails you send or how many pages your website has, if you don’t convert, you don’t stay in...

Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation

SolEx Expo sees some of the foremost OpenText partners demonstrating how to solve critical business problems using OpenText software.