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On the surface, both Pardot and the Marketing Cloud offer the same service and opportunities. But what is the difference between Pardot B2B Marketing and the Salesforce Marketing Cloud and why use one vs. the other?
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
As far as showing up in online searches the all-important keyword search has evolved quite a bit. Here are 4 ways keyword search is evolving.
6 Steps to Running a Holiday Marketing Campaign with Marketing Automation
Marketing automation has had huge implications for online business. Here are 5 ways it will help you work smarter and not harder.
Start-ups and small businesses around the world have often asked “How can I afford marketing automation?” Well here's the answer, and it doesn't need to be that expensive.
Influencer Marketing Trends for 2018 and Beyond
It’s no fun to work during the holidays, but fortunately marketing automation makes it easy. Give your business the gift of a holiday sales boost with these 5 Christmas ideas using marketing automation.
Many people ask “How do you pronounce Pardot?”. This is how you should say Pardot and why digital marketers are so interested in it.
So, you've decided that a white paper is the right step for your marketing campaign. Here is how to write a killer one.
“Pardot Winter ‘19 Release” is out and brings with it some simplifications and improvements that users have been looking forward to for quite some time.