What is progressive profiling and what are its benefits? Learn how HubSpot and Pardot handle progressive profiling in their marketing automation offerings.
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YouTube is the #2 most used search engine after Google. Therefore an effective digital B2B marketing strategy should include video marketing and YouTube.
How much does HubSpot actually cost and can you afford HubSpot for your marketing automation solution? We take a look at the various packages on offer for customers.
Join us as we take a look at some of the highlights of Demodia’s journey to become the number one Swiss marketing automation consultancy and why you should trust us to take your marketing to the next level.
Is WordPress really the best choice for a business website? We compare HubSpot CMS to WordPress by applying them to a hypothetical commercial website.
An overview of some of the marketing automation agencies you can find in Switzerland—including their main focus, who they cater to and which platforms they support.
Pardot is a great platform, but it's always good to at least review the alternatives. If you’re looking for alternatives to Pardot, here are the best.
Hertz car rental is reportedly suing marketing agency Accenture for $32 million over failed digital marketing. What can we learn from the Hertz vs Accenture case?
This blog post will take a look at the three most popular marketing automation platforms available and examine some the most important features and differences they offer.
Passing HubSpot's Inbound Marketing test isn’t just about obtaining the certification; it’s also a great opportunity to learn about the practice of inbound marketing. We show you how to maximise your chances of getting your certification first time.
Despite the multitude of personalisation tools at our disposal these days, many marketers are dissatisfied with the results. In this blog post we explore why this is happening, what marketers can do to improve their personalisation, and give some examples of how personalisation can be done in an unobtrusive way.
By combining both inbound and outbound marketing, you give your company the best chances of success with your prospects.