In Part 2 of our advanced guide to creating a great brand value proposition, we show you how competitive positioning, audience planning, value-based messaging and your elevator pitch help craft the overall value proposition.
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If you're wondering where to go and network, check out this list of the best digital marketing events in 2019 specifically for Switzerland and marketing agencies based in Switzerland.
The Swiss Marketing Tag brings together leaders of digital marketing to share insights and industry knowledge. This year's event focuses on the future of digital marketing agencies as well as the trends and future prospects within the next 3 to 5 years.
In Part 1 of our advanced guide to creating a great brand value proposition, you will learn how to define your audience and their needs, identify opportunities in your market and establish unique selling points.
Agile marketers value adaptability to the ever-shifting marketplace above all else. Find out what tools, people and processes you need to secure a competitive advantage over others who stick to a more rigid set of rules.
How can you convince Google to show an excerpt of your content as part of the featured snippet? We give you 5 best practices to optimise your content and thus raise your chances of being seen.
We cover all you need to know about Hubspot Ventures, a new initiative to support and coach new startups: what it is, how you could qualify and where to apply.
Marketing has had to move with the times and engage audiences in new and interesting ways. We take a look at how marketing has evolved and what's in store for the future.
If you're looking for the best HubSpot inbound marketing resources we've selected the best resources from their website, highlighting the best blog posts, the most effective tools, informative research and most relevant certifications.
On the surface, both Pardot and the Marketing Cloud offer the same service and opportunities. But what is the difference between Pardot B2B Marketing and the Salesforce Marketing Cloud and why use one vs. the other?
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
As far as showing up in online searches the all-important keyword search has evolved quite a bit. Here are 4 ways keyword search is evolving.