What Are the Alternatives to Pardot?
Pardot is a great platform, but it's always good to at least review the alternatives. If you’re looking for alternatives to Pardot, here are the best.
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Ouch. That’s got to Hertz.
Hertz car rental is reportedly suing marketing agency Accenture for $32 million over failed digital marketing. What can we learn from the Hertz vs Accenture case?
Top 3 Most Popular Marketing Automation Platforms 2019
This blog post will take a look at the three most popular marketing automation platforms available and examine some the most important features and differences they offer.
What are Some Tips for Passing HubSpot's Inbound Marketing Certification Test?
Passing HubSpot's Inbound Marketing test isn’t just about obtaining the certification; it’s also a great opportunity to learn about the practice of inbound marketing. We show you how to maximise your chances of getting your certification first time.
An Introduction to Personalisation in 2019
Despite the multitude of personalisation tools at our disposal these days, many marketers are dissatisfied with the results. In this blog post we explore why this is happening, what marketers can do to improve their personalisation, and give some examples of how personalisation can be done in an unobtrusive way.
Integrated Marketing, Not Outbound vs Inbound
By combining both inbound and outbound marketing, you give your company the best chances of success with your prospects.
How to setup an effective lead scoring model in HubSpot
HubSpot recently introduced two major changes to their lead scoring system. We'll show you how to set up your lead scoring model in HubSpot, no matter your industry.
How to Create a Great Value Proposition (Part 2)
In Part 2 of our advanced guide to creating a great brand value proposition, we show you how competitive positioning, audience planning, value-based messaging and your elevator pitch help craft the overall value proposition.
Top Events for Digital Marketing Professionals in Switzerland for 2019
If you're wondering where to go and network, check out this list of the best digital marketing events in 2019 specifically for Switzerland and marketing agencies based in Switzerland.
Swiss Marketing Tag 2019 - Luzern
The Swiss Marketing Tag brings together leaders of digital marketing to share insights and industry knowledge. This year's event focuses on the future of digital marketing agencies as well as the trends and future prospects within the next 3 to 5 years.
How to Create a Great Value Proposition (Part 1)
In Part 1 of our advanced guide to creating a great brand value proposition, you will learn how to define your audience and their needs, identify opportunities in your market and establish unique selling points.
Is Agile Marketing for You?
Agile marketers value adaptability to the ever-shifting marketplace above all else. Find out what tools, people and processes you need to secure a competitive advantage over others who stick to a more rigid set of rules.
