How Much for A White Paper? The value of a white paper produced by a professional writer far outweighs what it may cost to get written. How much should you pay for a white paper?
35 Ideas for Highly Effective B2B Lead Magnets Lead magnets are the foundation of your content marketing strategy and are the best way to increase subscribers, leads and ultimately revenue.
Stop Paying for Time - Pay for Results Do hourly rates encourage prompt deliverables or long, drawn-out projects? Perhaps the industry has got it wrong. Now’s the time to set it right.
What is a PESTEL analysis - A powerful tool for your business The PESTEL analysis covers external factors that are beyond your control and have far-reaching effects on your business.
4 Simple Ways to Sell Marketing Automation to Your Boss Marketing automation is not cheap, so how do you justify the monthly spend to your boss that knows nothing about the technology and just looks at the...
The Science Behind Conversion Rate Optimisation No matter how much content you push out, how many emails you send or how many pages your website has, if you don’t convert, you don’t stay in...
How to send B2B Cold Emails in a Post GDPR World Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation
OpenText SolEx Partners Launch Their First Conference SolEx Expo sees some of the foremost OpenText partners demonstrating how to solve critical business problems using OpenText software.
How Pyramids Help Build Your Corporate Messaging Strategy Creating a company image that stands for and advocates your values, style and business approach helps potential customers identify and value your...
8 Core Elements of Digital Marketing Digital marketing consists of 8 core elements: Strategy, Content, Automation, Branding, Website, Enablement, Campaigns and Social
Marketing Automation Review: HubSpot Marketing Hub HubSpot is one of the best marketing automation tools. Our HubSpot review looks at the platform's offerings to establish if it is best for your needs.
Five websites that use HubSpot CMS to full effect With HubSpot’s new CMS Hub just around the corner, let us inspire you with 5 of the most amazing websites built using HubSpot’s current CMS offering.
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