Introducing Demodia’s Digital Marketing Glossary

Introducing Demodia’s Digital Marketing Glossary

  1 minute read

CDNs, Geo-targeting, PPC, Alt Text and who even knows what a click-through rate actually refers to?

Jump straight to the glossary

We at Demodia know that the digital marketing game is riddled with phrases, titles and buzzwords that often do not make any sense to the average person. After all, after a decade of digital marketing experience, we’ve picked up on a few terms ourselves and know exactly how confusing some of the concepts are.

Most of us just want to market our product online and make a success of our company without having to read a dictionary every time we try. That’s why in our continual efforts to make digital marketing easy for our clients, we’ve created a glossary page that will not only explain all the terms you’re likely to encounter on your digital marketing journey, but also any new terms that are abound to appear as time goes on.

This list will be updated with the latest digital marketing terms, trends and buzz-words, while explaining each concept or term with simple, everyday language. We would like to encourage you to check back to the glossary every time you encounter a word or phrase you are unsure of.

What you can expect

As a sneak peak, here are some of the more common terms you’ll likely encounter in digital marketing that feature on our glossary.

Call to Action (CTA) – the part of a marketing message that attempts to persuade a person to perform a desired action.

Click-Through Rate (CTR) – The average number of click-throughs per hundred ad impressions, expressed as a percentage (CTR = Clicks / impressions X 100)

GDPR - General Data Protection Regulation -  legislation governing the European zone protecting customers from unwanted marketing communications.

Impression – a single instance of an online advertisement being displayed.

Inbound Marketing – a marketing strategy where clients are encouraged to find and purchase a product on their own initiative through supporting content.

Pay-per-Click (PPC) – online advertising payment model in which payment is based on qualifying click-throughs. Typical examples include Google Adwords or LinkedIn sponsored ads.

So now jump over to the digital marketing glossary and see what other terms you need to know.

Need a little more help?

As always, if you need help with your digital marketing campaign, or just need a little guidance - we here at Demoda would love to assist. With over 10 years of digital marketing experience, we’ve dealt with all the buzz-words, trends and techniques, and we know what works for each specific business.

Contact us today, and get ready to take your digital marketing to the next level.

Topics: Digital Marketing