Salesforce Pardot Marketing Automation

Marketing automation is not cheap, so how do you justify the monthly spend to your boss that knows nothing about the technology and just looks at the bottom line?

This marketing automation FAQ aims to provide the most important answers to the most commonly asked questions about marketing automation.

On the surface, both Pardot and the Marketing Cloud offer the same service and opportunities. But what is the difference between Pardot B2B Marketing and the Salesforce Marketing Cloud and why use one vs. the other?

Start-ups and small businesses around the world have often asked “How can I afford marketing automation?” Well here's the answer, and it doesn't need to be that expensive.