The Inbound Marketing Blog

Data and Processes

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How HubSpot benefits your digital marketing strategy

Defining and implementing a digital marketing strategy takes a lot of work. You have to use many tools, refine your tactics, and analyse the market before you even begin marketing your product online. The entire process can leave you confused and...
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Is Google Analytics illegal in the EU?

Google Analytics is one of the best tools to gain detailed information on your customers and prospects so you can sell your products more...
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Is there anything sweet about Google's cookie purge?

How to survive the death of the online cookie.
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All you need to know about the new Swiss data protection act (FADP)

The new Swiss data protection act is set to come into effect by 2022 - here’s what you need to know
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How to send B2B cold emails in a post GDPR world

Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation  History is full of dates that mark a...
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A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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GDPR: The World of Marketing Three Months Later...
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GDPR: the world of marketing three months later...

In 2018, we’ve spent a lot of time talking about the EU General Data Protection Regulation (GDPR), a wide-ranging legislation designed to protect...
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4 Examples of GDPR Re-Permissioning Opt-In Emails
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4 examples of GDPR re-permissioning Opt-In emails

We’ve recently spent quite a bit of time talking about the importance of corporate compliance with the EU’s General Data Protection Regulation...
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GDPR: Consent or Legitimate Interest?
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GDPR: consent or legitimate interest?

Firms doing business with European companies are now only just over a month away from the implementation of the new General Data Protection...
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How Will GDPR Affect Marketing? - Everything That Marketers Need to Know About GDPR
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How will GDPR affect marketing? - everything that marketers need to know about GDPR

Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone - will be impacted by the...
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Where is EU's Safe Harbor in the Stormy Waters?
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Where is EU's safe harbor in the stormy waters?

The events that took place last Friday changed not only Paris, but the whole Western world. Among everything else, they brought the attention back to...
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