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Why your organisation needs a content manager

Content marketing is the core of modern digital marketing today. It’s the very basis of inbound marketing strategies. However, you may feel like you don’t have the experience, time, or knowledge to create the best content and select which channels...

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Why your organisation needs a content manager

What is the difference between marketing and advertising?

How to avoid a customer service disaster (lessons and examples)

What is the cost of advertising on LinkedIn?

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How to sell using LinkedIn

LinkedIn is one of the most profitable social media channels for B2B marketers. It is full of potential leads and decision-makers from all kinds of...

Building your personal brand on LinkedIn

How you appear to your peers and customers can have a dramatic effect on your personal and organisation’s success. However, maintaining control over...

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What is the cost of advertising on LinkedIn?

Companies today are told that they can gain new customers through social media platforms like LinkedIn. While this is true, the statement is oddly...

35 ideas for highly effective B2B lead magnets

The concepts of fair exchange and reciprocity are older than any email-based digital marketing campaign - but there’s still a lot of wisdom to be...

The B2B Guide to Inbound Marketing

A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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How do you reach prospects when you can’t run events?

Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the...

Influencer marketing trends

Despite the fact that social media platforms have been moving towards a mostly pay-to-play model in the last few years, the channel remains a vital...

How to create ads your users won’t hate (and Google won’t penalize)

You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them...

What NOT to do on social media

Sun Tzu most likely asked someone to read over the Art of War before writing it down on bamboo. To be able to discern between illusion and reality is...

Social media strategy (part 4): choosing the right channel

Part 4: Positioning: How to Choose the Right Social Media Channels This is the fourth part in our series of blog posts about The Art of Marketing...

Social media strategy (part 3): the plan of attack

This is the third part in our series of blog posts about The Art of Marketing Strategy. In previous chapters have discussed the importance of having...

Social media strategy (part 2): the calculations

This is the second in a series of blog posts about The Art of Marketing Strategy and tactics. In our first post, we talked about scheduling social...

Social media strategy (part 1): the challenge

This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted...

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