Create a positive online impression

Everyone is talking about Web 2.0, but what exactly is it and how does it affect your business? Many organisations have yet to think about the potential of current web services to enhance their marketing and customer relation efforts. YouTube, LinkedIn, XING, Facebook, Twitter, De.licio.us and online Communities may just be tech speak to the uninitiated, but in reality they are all important tools when it comes to learning more about a potential prospect and engaging with them in new and exciting ways.

Bring your website to life

Marketing is no longer just about having the best-looking collateral or website. Organisations now need to think about making their content more engaging. Finding videos, podcasts or product screencams within your website is something that visitors have come to expect.

Communication is king

In many ways, organisations need to be less formal about some of their marketing approaches. It is no longer possible to control every word published. Many organisations do not yet realise that they need to be aware of their online reputation. Bloggers and those who add comments to online discussions now hold a strong influence when it comes to software buyers. Rather than trying to censor and protect buyers from negative comments, organisations now need to develop strategies for working with these communities to create positive impressions.

Define your social strategy

Demodia has worked with online social and collaborative tools for over a decade and is well-versed in building and engaging with users through community environments. We consult with organisations on what works and what to expect when it comes to setting up their own online communities. We also help set up and define cross-business social media strategies, consult on best practices and tools to assist you in building social marketing campaigns, and advise on policies for general use of tools such as FaceBook and Twitter.

Provide Value to Your Visitors

The self-assessment tool provides users with a personalised roadmap, whilst at the same time capturing valuable lead scoring data.

Deliver the Right Message

Consistent style and meaningful visuals help to deliver your message in a clear and consise form.