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Marketing Automation

Marketing Automation, otherwise known as Customer Engagement Automation, is the technology and processes involved with engaging customers, and tracking their behaviour to identify their readiness to purchase.

Put simply, marketing automation helps organisations gain and demonstrate a better return on marketing investment. This value was recently measured in a study by Aberdeen Group "Marketing Automation: A Strategic Guide for Optimizing End-To-End Marketing Activities", in which they identified that companies that achieve the highest performance in annual revenue and return on marketing investment, were four times more likely than peers to automate customer engagement with a marketing automation solution.

Whether starting down the path toward marketing automation or a seasoned expert, utilising marketing automation solutions such as Pardot, Eloqua, Marketo, Manticore or others, Demodia can help your organisation develop online campaigns, create effective emails, develop lead capture mechanisms, build nurturing programmes and ultimately deliver qualified leads to your sales teams.

Demodia offers the following services to assist with the development of your marketing automation programmes:

• Campaign design and development
• Design of lead nurturing and scoring programmes
• Automated programme design and building
• Microsite and landing page design and development
• Email template design and development
• Content authoring
• Multimedia creative and production
• Software demonstration production
• Online form integration
• Gated-form design and development
• Search Engine Optimisation (SEO)